The Signals are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream

Amy Webb, a US futurologist who founded the Future Today Institute, wrote The Signals are Talking to offer a guided 6-step process to evaluate the pronouncements made by researchers or business people and be able to understand how much impact they could have on the mid to long term. The objective is to provide the reader with a systematic way of evaluating new ideas being developed on the fringe. Using concrete examples, she helps the reader become more precise in ...

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