Article

Géopolitique - Territoires, réseaux

La industria europea del automóvil (The European Car Industry)

, « La industria europea del automóvil (The European Car Industry) », Politica Exterior, 1994, p. 72-193.
This work offers a broad view of the European car industry in 1994. Some companies are seeking mergers and strategic alliances. Others are rationalising their production and distribution. And all of them try to improve its profitability in a market of diminished demand. The East Asian competition challenge can be met, but a new European attitude is needed.

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