Article

Recherche, sciences, techniques

España, imagen de país (Spain, a Country Image)

« España, imagen de país (Spain, a Country Image) », Politica Exterior, 1994, p. 67-88.
The foreign perception of Spain is based on a few and general facts : recent industrialisation, structural problems, middle level technology, and poor commercialisation, among others. This article proposes a change in the perception of the "Made in Spain" products, from a cheap and mediocre quality products to high-quality ones. To change the foreign perception of Spain is a precondition to successfully compte in the foreign markets.

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