{"id":44607,"date":"2014-02-27T07:00:00","date_gmt":"2014-02-27T06:00:00","guid":{"rendered":"https:\/\/www.futuribles.com\/publicite-le-choc-internet-mobile\/"},"modified":"2022-11-26T02:13:37","modified_gmt":"2022-11-26T01:13:37","slug":"publicite-le-choc-internet-mobile","status":"publish","type":"post","link":"https:\/\/www.futuribles.com\/en\/publicite-le-choc-internet-mobile\/","title":{"rendered":"Advertising: The Impact of the Mobile Internet"},"content":{"rendered":"<div class='post-container'><p>Advertising was hit by the 2008 economic crisis, when it experienced a global slowdown in growth, but it seems to have picked up a little in the last two years. However, the market has moved on and global investment in advertising is now increasingly directed towards the new media &ndash;the fixed and, increasingly, the mobile Internet. This sector of online advertising on mobile devices (phones, tablets etc.) is booming in the USA, as Andr&eacute;-Yves Portnoff demonstrates here, and shows great scope for progress in Europe, particularly in France. But this will mean advertisers acquiring a sense of the expectations &ndash;and reservations&ndash; of Internet users, and also taking some risks to position themselves in the sector, especially in France, and acting to develop new models that exploit the interplay and complementarity between media.<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Advertising was hit by the 2008 economic crisis, when it experienced a global slowdown in growth, but it seems to have picked up a little in the last two years. However, the market has moved on and global investment in advertising is now increasingly directed towards the new media &ndash;the fixed and, increasingly, the mobile &hellip; <a href=\"https:\/\/www.futuribles.com\/en\/publicite-le-choc-internet-mobile\/\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[47,1324],"tags":[133],"keyword":[1242,1078,1241,1141,1209],"class_list":["post-44607","post","type-post","status-publish","format-standard","hentry","category-article","category-revue-futuribles","tag-economie-et-emploi-en","keyword-publicite-en","keyword-internet-en","keyword-presse-en","keyword-telecommunications-en","keyword-television-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.futuribles.com\/en\/wp-json\/wp\/v2\/posts\/44607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.futuribles.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.futuribles.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.futuribles.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.futuribles.com\/en\/wp-json\/wp\/v2\/comments?post=44607"}],"version-history":[{"count":1,"href":"https:\/\/www.futuribles.com\/en\/wp-json\/wp\/v2\/posts\/44607\/revisions"}],"predecessor-version":[{"id":52788,"href":"https:\/\/www.futuribles.com\/en\/wp-json\/wp\/v2\/posts\/44607\/revisions\/52788"}],"wp:attachment":[{"href":"https:\/\/www.futuribles.com\/en\/wp-json\/wp\/v2\/media?parent=44607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.futuribles.com\/en\/wp-json\/wp\/v2\/categories?post=44607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.futuribles.com\/en\/wp-json\/wp\/v2\/tags?post=44607"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/www.futuribles.com\/en\/wp-json\/wp\/v2\/keyword?post=44607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}