Jean-François Zobrist has been chief executive of an SME since 1983. He runs a foundry employing 550 people, which shows that harnessing talent and will is not just a matter for the high-tech sectors and hyper-qualified executives - and that good intentions can go hand in hand with healthy accounts. FAVI, a family business based in Hallencourt in Picardy, has proved itself the world leader in copper alloy injection. It is an economic success supported by research, product innovation and, above all, the humanistic management of its employees. The keys to that success are trust, strong values rather than regulations, clearly defined aims, a margin of freedom for the employees, and objective reasons for each person to contribute personally to the collective performance.